I think you would need to use the char value of the single quote in a variable (34?), and include the variable in the print statement.

Use their entity codes (34 and 39) to include them in the string.

According to what I know, you could do this

print "this isn't fair."

and

print 'This is not "fair".'

However, what if it had both single quote and double quotes?

This isn't homework, I'm just curious. I'm using Python version 2.7 btw.